Mobile apps are everywhere. We hear about it all the time – what people want to see on their mobile devices, or how to get a good one for themselves. But when you’re in business and have no technical background, where do you start? What should be your most immediate concerns while developing an app that will serve as marketing tool, as well as a business generating platform.
It’s important to understand the purpose of your mobile app (whether it be for marketing or generating revenue) and who you would like as your target audience. If that's a broad range, then focus on one segment at a time – just make sure that you're providing value in some way by focusing on them.
Here are a few things small businesses need to know before developing their first mobile app.
-Who are you targeting with this mobile app?
It is important to know the kind of people you are targeting with this mobile app. You will have to analyze a number of different things about your target audiences, such as the screen time, the OS, and so on.
-What features will you include in your mobile app?
Once the target audience has been narrowed down, start to think about what kind of features should be a part of this mobile app. What are some things that these people would find valuable or necessary for their daily lives? It's important to know the requirements of your audiences. You must know what features your competitors are not offering.
-What is your budget?
It’s important to know how much of a financial investment you can make on the project before you start, because there will be many considerations that need to do with cost and time.
-How long should it take for development?
You will also know about the time you are willing to wait for this app. You will need a clear timeline of the mobile app development process, which includes every stage of the design and programming stages. It's important that there be some realistic goals on how long each step in the production should take, so everyone involved knows what they are doing and what are they expecting.
Wrapping it Up
Yes, mobile app development for small businesses is a controversial subject with many different opinions and points of view. It's important to know what you want the mobile app to do before development starts in order to save time and money when developing it.
Zorbis offers expert mobile app development and android app development solution to small businesses. if you need a mobile app for your business, contact us today!
