For marketers, generating leads is one of their top challenges and solely for that reason you would want to capitalize on this, which is happened to be one of the highest viewed pages of your website.

When it comes to designing home page, often web design services providers don’t utilize the opportunities to its full potential. One way to make sure you check all the boxes is to know what features should be on your website that attracts leads and incorporate on your website.

There are three specific components at play to convert a visitor into a lead:

Call-to-action (CTA)

The lead generation procedure actually begins with a visitor on your website clicking on a CTA button such as call now, register, log in etc. on your blog posts or site pages.

Adding a contact number to your website infuses trust in your consumers and bring the credibility to your offer. Even if your customers don’t actually take any action, the presence of a phone number does bring them some comfort.

Landing Page

When a visitor act on the call button, it redirects them to a landing page, which consists of forms used to gather the visitor’s contact details.

Landing pages that convert caters to different people customized to meeting their requirements. Each one has a different call to action to drive, a different reader in mind, a different product or service to offer, and a different niche to address. Everyone is not going to look for the same thing, it is imperative to provide variations when designing a landing page.

Thank You Page

After the visitor fills and submits the form on landing page, they are automatically directed to a thank you page.

Thank-you provides you an opportunity to engage with your customers one more time. Provide them a tangible idea of when to expect the promised services rather than leaving them confused.

Also, don’t forget to include relevant links, social sharing buttons, or related forms so that your new lead can download relevant data from the page.

Zorbis responsive web design services help you convert more website visitors to calls, leads, and sales. Get in touch online.