Most of the times a website is the first point of contact for potential customers or leads interested in your products or services.
In order to drive new business and maintain competitive advantage, enterprise websites must satisfy the essential web design requirements. If you are considering launching a new online service or product, you should start with designing an enterprise website that clearly defines the end goals and brings suitable web solutions.
Here are the 4 aspects of design and development to be crucial for designing sites for enterprise clients:
1) Responsive Website Design
With the growth of smartphones, tablets and other mobile computing devices, more people are using smaller-screens to view web pages. Responsive web design serves as a way to serve the multi-device challenge.
Incorporating responsive design into web development will ensure a website’s consistency of quality from whatever device it is accessed. Mobile usage has exploded in the past decade and if a substantial percentage of your site visits stem from mobile, and your site is not mobile optimized, you are likely to get low click-through rate from potential mobile customers.
2) Advanced Security
User experience is now everything and poor security measures are taking you far away from your potential customers. Yet, most enterprise web applications are still guilty of neglecting the common security standards and contain serious vulnerabilities. If you want to succeed with your business in the modern landscape, you need to put security on the top of your list. Here are some of the standard practices you should deploy:
• Take code review and testing very seriously
• Build secure password/secret question storage
• Opt for SSL Certificate from Day One
3) Content Driven
Content is core to everything that we do from both a technical and a marketing perspective. Text within a page what drives traffic towards the website. Search engine optimization (SEO) strategies can bring increased visibility to your page. Consistently updated content that meets SEO guidelines is vital for increased web visibility and higher revenue generating traffic.
All good enterprise web design should be focused on quality content and make sure your copy id clear, concise and relevant.
4) Information Architecture
The best enterprise web design experts out there are inspired by real-world architects. Architects design buildings with the person’s direct experience in mind. Hence, it is important to blend your SEO strategy and web design with actual usability. Once users hit your site, they should get what they are seeking for and you can achieve this with information architecture.
Informed architecture within web development is not just about writing compelling content; it’s also about using it to augment the UX and wire framing stages.
Conclusion
It is always important to remember that an enterprise website’s design is ultimately for people, not the search engines. Modern day design needs to be balanced with effective content and SEO elements in your technical and information architecture.
Choose Zorbis, trusted global IT Service Company, for your enterprise website development. Our creative team of enterprise web design experts aims to combine technical proficiency with creativity to create something extraordinary. We are specialized in designing creative user-centric enterprise websites customized to your business goals & targeted niche.
