Over the years, many brands have gone viral for their social media strategies. However, the social media landscape is constantly changing. Let's look at some of the latest trends in social media marketing to see where these changes might lead us in 2023 and beyond.

Audio-visual formats are leading the way.

Audio-visual content is more engaging and likely to be shared on social media than in any other format. According to a study by Facebook, audio-visual content is one of the most engaging types of content. The study also found that people watched longer when watching an audio-visual video compared with traditional text or text with voiceover narration. You can engage potential customers by creating audio-visual content on platforms like TikTok or Instagram Reels.

Interactive content is a huge hit.

Interactive content is a huge hit. It's easy to see why: interactive content allows you to create a better user experience, collect data and engage with your audience in new ways.

Interactive content can create a more engaging and entertaining experience by allowing users to participate in the story as they go along. For example, if you're telling a story about how someone got into their dream job, this would be an example of interactive content because it allows users to interact with the story at different points throughout the process. Another example of interactive content is posting a poll on Twitter to ask your followers a question. These questions can be related to the product or current events such as sporting events or award shows.

Stories are getting popular beyond Snapchat and Instagram.

Many different social media platforms now have "story" functions. On Stories, you post content that goes away after 24 hours. Instagram Stories have been around for a few years, but they've recently become more popular. They're easy for brands and businesses to build a loyal community of followers without spending money on advertising or other promotional strategies.

Facebook stories are also becoming more popular because they allow you to connect with your audience in real time.

Marketing automation is becoming a common practice.

Marketing automation is a process that uses software to automate repetitive tasks and streamline business operations. It can help you connect with your customers, increase sales and improve customer satisfaction.

The most common use of marketing automation is in the sales industry, but it's also used for marketing purposes like lead generation or customer service.

Social media influencers are going to be paid more than ever.

You may have noticed that influencer marketing is getting more and more popular these days. Not only do companies want to reach a wider audience, but they also want to pay for it.

Influencers are getting paid more than ever before, with some earning over $100,000 per post or video. That's why brands need to work with the best ones who can create content that resonates with their target audience and engage them on social media!

Live videos will get bigger.

Live videos are a great way to connect with your audience. When you're able to see the reaction of people watching your live video, it makes it that much more engaging and fun for them too.

A live video is also a great way to promote products or services because it allows viewers to interact directly with what's being talked about in the video. This can be done through questions, comments, and even polls where viewers can vote on which product should be promoted next!

Video will stay supreme in 2023 too.

Video will also remain the most engaging form of content in 2023. Why? It's more engaging than text, images, and GIFs.You can create videos on topics such as product tutorials and career advice and post them to YouTube.

Conclusion

Now that you know some of the latest social media trends, you can keep up with what everyone else is doing on social media channels like Facebook, Instagram, YouTube, TikTok, and Twitter. Just remember not every trend will work for every business—what works for one person might not work for another.

If you need help in developing a social media strategy, you can contact the digital marketing experts at Zorbis. Zorbis has provided digital marketing solutions to companies of all sizes and industries since 2003. To learn more, visit www.zorbis.com.