WEDNESDAY,
JANUARY 17, 2024
Programmatic advertising refers to the algorithmic buying and selling of digital advertising space in real-time. Instead of inserting ads manually, programmatic advertising relies on software and data to determine ad placements across websites, apps, and more.In recent years, programmatic advertising has exploded in popularity. Advertisers spent over $100 billion on programmatic ads in 2021 alone. By 2024, programmatic is projected to account for nearly 90% of total digital display ad spending worldwide.
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