MONDAY,
MARCH 04, 2024
In this era of technology, the internet has become a significant tool that digital marketers use to reach, engage, and inspire present-day travelers. Nowadays, before making travel decisions, people start by conducting online research. For instance, according to one source of information, 74% of travelers plan at least half of their trips using the Internet, while 52% of online users say that they are influenced most by what they read on the net when booking a hotel room. Consequently, in such an increasingly competitive and digital world, travel companies must have strong digital marketing strategies.
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WEDNESDAY,
FEBRUARY 14, 2024
Programmatic advertising has revolutionized digital marketing by automating the buying and selling of digital ad inventory through real-time bidding. Instead of manually negotiating deals with publishers, programmatic allows advertisers to use software to instantly buy ad impressions targeted to specific audiences across a wide range of sites and apps. This article will provide an overview of the top demand-side platforms available today for programmatic advertising and discuss their key features and advantages. Whether you are new to programmatic or looking to switch DSPs, this guide will help you understand the leading options and determine which platform may be the best fit for your programmatic advertising needs.
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WEDNESDAY,
JANUARY 17, 2024
Programmatic advertising refers to the algorithmic buying and selling of digital advertising space in real-time. Instead of inserting ads manually, programmatic advertising relies on software and data to determine ad placements across websites, apps, and more.In recent years, programmatic advertising has exploded in popularity. Advertisers spent over $100 billion on programmatic ads in 2021 alone. By 2024, programmatic is projected to account for nearly 90% of total digital display ad spending worldwide.
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