MONDAY,
MARCH 20, 2023
According to a 2021 study from McKinsey and Company, 78% of consumers are more likely to make repeat purchases from brands that use personalized marketing. Personalized marketing makes consumers more likely to recommend the company’s products or services to their family members or friends, leading to increased sales and revenue. Companies can use the data collected from personalized marketing campaigns to create future marketing strategies. Personalized marketing can also lead to increased customer loyalty. However, it can also be difficult to perform personalized marketing without overstepping customers’ boundaries and making them worried about privacy. Companies of all sizes and industries can benefit from using personalized marketing strategies. In this blog post, we will go over seven of the top trends in personalized marketing for 2023 and beyond.
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SATURDAY,
JANUARY 21, 2023
Many people use search engines like Google to answer questions they have. Visibility in search engine results pages can cause increases in traffic for company websites. Approximately 93% of all web traffic comes from search engines. Therefore, businesses of all sizes and industries need to be knowledgeable about SEM (search engine marketing) practices. SEM services combine organic and paid search results to help increase search engine visibility. SEM can include YouTube ads, mobile app ads, and Google Ad campaigns. This blog post will detail some of the top benefits of utilizing SEM services.
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