The top 1% of companies are doing more than just posting their hours and contact information online- they're using their websites as powerful enterprise tools.
Also, these companies have realized that a website is not a "set it and forget it" proposition. Instead, they treat their website as a living, breathing entity that requires regular care and attention.
An Overview of Enterprise Web Solutions
A website is not just a digital business card anymore- it's an essential enterprise tool. A website can do a lot for your business, from streamlining internal processes to boosting sales and customer engagement. A well-designed website will:
- Make it easy for customers to find what they're looking for
- Provide an intuitive and enjoyable user experience
- Encourage repeat visits
- Generate leads and sales
- Improve communication with employees and customers
- Reduce operational costs
So, what are the top 1% of companies doing with their websites? Let's take a look at five ways they're using them to get
1. Improving Customer Service
The top 1% of companies know that having happy customers is the key to success. They also know that happy customers start with great customer service.
A website can be a powerful customer service tool. You can save your customers time and frustration by providing easy-to-find answers to common questions. You can also use your website to proactively reach out to customers with important updates and announcements.
If you have an online store, your website can be a 24/7 customer service representative, providing answers to questions, processing orders, and offering support.
2. Boosting Sales
A website is a perfect platform for boosting sales. Your website is your number one sales tool if you have an online store.
You can still use your website to increase sales even if you don't sell products or services online. How? By providing potential customers with the information they need to make a purchase decision.
The top 1% of companies use their websites to showcase their products and services, highlight customer testimonials, and provide easy ways for potential customers to get in touch.
3. Enhancing Communication
The top 1% of companies know that effective communication is essential to success. A website can be a powerful communication tool, allowing you to easily reach a wide audience.
You can use your website to share important updates, announce new products and services, and promote special events and offers. You can also use your website to collect customer feedback and create a dialogue with your customers.
Your website can be a central hub for information sharing if you have multiple locations or remote employees.
4. Streamlining Operations
The top 1% of companies use their websites to streamline operations. A website can be used to automate tasks, saving your employees time and your company money.
For example, you can use your website to allow customers to book appointments or request quotes online. You can also use your website to process orders, track inventory, and manage customer data.
By automating tasks with your website, you can free up your employees to focus on more important tasks- like growing your business.
5. Building Engagement
The top 1% of companies use their websites to build engagement. A website is a perfect platform for creating a community around your brand.
You can use your website to start a blog, host a forum, or create an online space for customers to interact with each other. You can also use your website to share behind-the-scenes content, host live events, and offer exclusive deals and discounts.
Bottom Line
A website can do wonders for your business. If you want to join the top 1%, start by using your website to improve customer service, boost sales, enhance communication, streamline operations, and build engagement.
If you need help getting started, contact Zorbis. We are one of the leading web design companies in the US. We specialize in helping businesses create effective websites that achieve their goals. Contact us today to learn more!
