People are constantly checking their phones. In fact, studies show that people check their phones approximately every five minutes. 88% of this time is spent on mobile apps. Therefore, companies in any industry need to develop their own apps. Developing an app can either be done through an in-house app development services team or by hiring a mobile app development company. If companies choose to hire a third-party agency, they should research enterprise mobile application development companies located close to them.
Companies should develop their own mobile apps because they can increase customer loyalty and improve the company’s customer service. The industries that can benefit the most from developing mobile apps include healthcare, e-commerce and retail, banking and finance, hospitality, real estate, healthcare, and manufacturing. We will go over how these industries can benefit from having mobile apps below.
1. E-Commerce and Retail
The retail and e-commerce industries can benefit the most from developing mobile apps. Retail companies with mobile apps include Walmart, Target, and Amazon. Stores can create apps that allow customers to shop for products within the app. The products will then be delivered directly to them. A recent study showed that 67% of all e-commerce sales came from mobile devices. The app can also give customers various discounts and coupons. These benefits will make the customers stay loyal to the retail or e-commerce company and tell their friends about it. The stores can also use data gathered from the app to enhance and improve their marketing campaigns.
2. Banking and Finance
Banking and finance companies can also benefit from developing mobile apps. Banks having their own apps is more convenient for customers since they can view their balances, transfer money, assess loan requests, pay bills, and deposit checks from home instead of having to go to the bank. Finance apps also allow users to quickly and easily file their taxes. The rise of cryptocurrency also makes a case for the banking and finance industry to use and develop apps. The company can safely and securely store customers’ digital currency and personal information.
3. Hospitality
Many restaurants and hotels have also developed mobile apps. Restaurants such as McDonald’s, Domino’s, and Starbucks have developed mobile apps that allow customers to order food directly from their phones. This feature was especially helpful during the COVID-19 pandemic when restaurants were closed for in-house dining. By ordering through the app, customers could order their food and safely pick it up from a distance. Customers can also get various coupons and discounts when they regularly order through the app, which leads to the customers telling their friends and family about it.
Hotels can also benefit from developing mobile apps. Guests can book stays through the app, which can be easier than calling the front desk. The hotel can also create a guest loyalty program via the app. The guest loyalty program will make the users more likely to book a stay with the hotel in the future.
4. Real Estate
The real estate sector can also benefit from mobile apps. Homebuyers can view homes for sale via the app. Customers can also communicate directly with their realtors via the mobile app. Buyers and sellers can also better understand housing market trends when they use mobile apps.
5. Healthcare
Companies in the healthcare sector can also greatly benefit from using and developing mobile apps. When hospitals develop mobile apps, patients can view their information and make appointments directly from their phones. Patients can also ensure they don’t miss checkups or appointments since the app can send them reminders. Healthcare companies specializing in areas such as nutrition, weight management, and women’s health can also develop mobile apps to provide services quickly and easily to users. When developing a mobile app, healthcare companies should ensure that it follows HIPAA regulations and that patient data is kept safe and secure at all times.
6. Manufacturing
Manufacturing companies can also greatly benefit from using and developing their own mobile apps. These apps can be used within the company to monitor assets, manage operations, and streamline workflows. Mobile apps for the manufacturing industry can make use of technological trends such as machine learning, artificial intelligence, and virtual reality to further enhance productivity.
Conclusion
Businesses can improve customer loyalty and customer service by introducing mobile apps. When developing an app, remember that it enhances customer satisfaction and has the power to scale your business. So, make sure you give your business all the benefits of mobile app development.
Mobile apps can either be designed by the company’s in-house app development team or through a mobile app development company. Zorbis is one of the top enterprise mobile application development companies. Zorbis is located in the Dallas-Fort Worth metroplex but provides app development services to organizations worldwide. For more information on Zorbis, visit https://www.zorbis.com/ to schedule a meeting with a team of experts.
