Pay-per-click advertising as a digital marketing can help gain brand awareness, drive website traffic, and generate leads into customers.
However, running a PPC campaign management that works to your advantage can be challenging. PPC management has numerous aspects that collectively contribute to its success. The most basic and crucial aspect of all is creating ads that compel people to click on them.
Are people clicking your ads? If not, then it is time to find out the reasons why your ads not grabbing the attention of people.
Confusing People
If your ad is not giving any clear message or is hard for the viewer to understand what you are offering, then they will have no option to click on to an ad that does. Your ad should have a solid sense of what you are advertising. Sick to a simple, clear language wrapped in a brief phrase that appears powerful.
Your ad should be a lethal combination of specifically targeted keywords, mention your products’ benefits, and an effective call-to-action. Remember, you merely have a few seconds to attract people while they explore the web.
Pay-per-click advertising as a digital marketing strategy can help gain brand awareness, drive website traffic, and generate leads into customers.
However, running a PPC campaign management that works to your advantage can be challenging. PPC management has numerous aspects that collectively contribute to its success. The most basic and crucial aspect of all is creating ads that compel people to click on them.
Are people clicking your ads? If not, then it is time to find out the reasons why your ads not grabbing the attention of people.
Confusing People
If your ad is not giving any clear message or is hard for the viewer to understand what you are offering, then they will have no option to click on to an ad that does. Your ad should have a solid sense of what you are advertising. Sick to a simple, clear language wrapped in a brief phrase that appears powerful.
Your ad should be a lethal combination of specifically targeted keywords, mention your products’ benefits, and an effective call-to-action. Remember, you merely have a few seconds to attract people while they explore the web.
No Sense of Urgency
There are plenty of ads to click on that are offering the same service as yours. People generally scan the price and decide to click on the ad. The issue here is that people just look and feel no urgency to take any action, resulting in more bounce rates.
Urgency will come when your ad will offer something that other ads aren’t. People are attracted to freebies and are inclined to click on something that offers an incentive to click. Offer a discount, free trial or any perk or a limited time offer.
The fear of missing out will create a sense of urgency in people that they will have no other option but to click on your ad.
Going Extra
Advertisers have set character limits outlined to write a PPC ad. If you cross the limit then it will not be displayed on the page and it would bring no positive results. Your ad has to be concise and to the point. There is no room for deeper details, nor you need to spell out a product narrative. Your end goal is to use a few powerful words to generate specific interest in your product. Beyond that, you will only push people to lose more interest than to gain. Less is more in PPC ad creation.
So, are you ready to write clickable PPC ad copy? Great! Understanding and taking care of these three reasons will help guide you as you go.
Zorbis has been providing Internet Marketing Service for years. Switch to our PPC services and get the most relevant ad copies for your business
There are plenty of ads to click on that are offering the same service as yours. People generally scan the price and decide to click on the ad. The issue here is that people just look and feel no urgency to take any action, resulting in more bounce rates.
Urgency will come when your ad will offer something that other ads aren’t. People are attracted to freebies and are inclined to click on something that offers an incentive to click. Offer a discount, free trial or any perk or a limited time offer.
The fear of missing out will create a sense of urgency in people that they will have no other option but to click on your ad.
Going Extra
Advertisers have set character limits outlined to write a PPC ad. If you cross the limit then it will not be displayed on the page and it would bring no positive results. Your ad has to be concise and to the point. There is no room for deeper details, nor you need to spell out a product narrative. Your end goal is to use a few powerful words to generate specific interest in your product. Beyond that, you will only push people to lose more interest than to gain. Less is more in PPC ad creation.
So, are you ready to write clickable PPC ad copy? Great! Understanding and taking care of these three reasons will help guide you as you go.
Zorbis has been providing Internet Marketing Service for years. Switch to our PPC services and get the most relevant ad copies for your business
