SEO is a constantly evolving field. You should use SEO tools if you want to stay on top of the latest ways to boost your SEO rankings and make your content search-engine friendly.
A good SEO tool can be an indispensable resource to businesses. The reason is simple: it can extend your reach into a broader spectrum of potential customers and clients. With so much information out there, you need to find the right tools that suit your goals and implement them correctly. Here is a list of trusted SEO tools that will be useful for you in 2023 and beyond.
Google Analytics
Google Analytics is a free service that provides detailed information about your website visitors. It allows you to view website traffic, site performance, and how your visitors engage with your website. You can set up goals, segment your audience and create custom reports.
Here are some things you can do with Google Analytics:
• Find out how many visitors come from and which type of source.
• See whether your site's content is popular or unpopular with visitors.
• Understand how people interact with your site, such as whether they scroll down before clicking on something or bounce around once they've found what they're looking for.
• Use reports and filters to see what kinds of people visit your site, where they come from, what pages they visit, and more.
Ahrefs
Ahrefs is a popular tool that can be used to perform keyword research and find the best keywords for your website. It helps you understand how your website ranks in SERPs. It’s perfect for SEO beginners and experienced professionals alike because it can help you find the keywords you should target for your website.
The tool provides valuable insights into search volume, competition for each keyword, and a complete list of related keywords and resources you can use to optimize your content.
In addition to its core functions, Ahrefs provides several helpful features, such as in-depth data on top organic search results (SERPs), related searches, social signals, and backlinks.
SEMrush
SEMrush is a powerful marketing tool that helps you measure your online marketing efforts and make data-driven decisions. It’s an all-in-one SEO tool that provides a detailed report of your competitor’s keywords and backlinks and their traffic, engagement, and more.
SEMrush helps you discover the top keywords for your business, the best time to post on social media for maximum exposure, and find out what content resonates most with your audience. It also provides invaluable insights into the keywords driving traffic to your site from SERPs (search engine results pages).
ScreamingFrog
Screaming Frog is a website analysis tool that scans your website and reports on the presence of various SEO-friendly elements such as titles, descriptions, keyword density, and more.
It's a good way to check whether you're missing important content or overusing certain keywords. If you've been using Screaming Frog for a while, it's also a good idea to use it again now and then to make sure you haven't missed anything. It has several features, including:
• Search Engine Optimization (SEO) Toolkit – Check your site’s page titles, meta descriptions, and H1 tags.
• Content Analysis Tool – Find out if your content is missing keywords, whether it contains duplicate or irrelevant text, and other issues.
• Duplicate Content Finder – Scans through your entire website for duplicate content and finds out how many pages have the same content.
AnswerThePublic
AnswerThePublic is one of the most popular SEO tools that can help you improve your ranking on Google. It's free to use, but it does have a monthly fee if you want to access support and additional features.
AnswerThePublic supports more than 350 different keywords, which means you can use this tool to find the most relevant keywords for your site. The tool also provides data about how well your website ranks for each keyword and shows you how long it took for the site to rank on search engines.
Furthermore, it has an in-depth analysis section where you can analyze several metrics such as backlinks, domain authority, traffic sources, and social media activity.
Ubersuggest
Ubersuggest is a powerful tool for keyword research. It allows you to enter a keyword and get suggestions about how it might be used in the context of your site and suggestions for related keywords.
Ubersuggest gives you a list of high-volume keywords that are similar to yours. This list increases the chances that your search engine ranking will benefit from using those terms as anchor text on your page.
You can also create an A/B testing campaign where you run different variations of your ads and see which ones get the best response.
Spyfu
Spyfu is a free, web-based analytics tool that allows you to track your competitors' sites. You can see what they're doing, who they're targeting, and how they're adjusting their content.
Spyfu also makes it easy to see which keywords you and your competitors rank for in different search engines. You can also view and analyze the site's historical data, which includes visits, clicks, and demographics.
Moz Pro
Moz Pro is an SEO and SEM tool that helps marketers, web admins, and search engine marketers monitor their websites' performance. Moz Pro offers a suite of tools for keyword research and competitor analysis. It provides many features like keyword research, site audits, PPC reports, and more. Moz Pro has an excellent user interface that makes it easy to use.
Moz Pro also comes with a free trial version of Moz Analytics, an advanced analytics tool that helps you understand your site's performance and identify opportunities for improvement.
Woorank
Woorank is a free, web-based tool that analyzes your page's performance in search engine results pages (SERPs). It provides information on how well your pages perform relative to other search results and how Google ranks them.
Woorank also gives you an overview of your rankings across all major search engines, so you know where you stand regarding global visibility.
Majestic
Majestic is a search engine rank-checking tool. It checks your website's page rank, referring domains, and indexing status so that you can determine if there are any issues with your website's search engine position.
Majestic provides an easy-to-use interface that lets you track rankings over time and compare them against other websites in the same industry.
The Majestic SEO Tool displays the number of referring domains, total indexed pages, and the number of indexed pages on your site. You can also view a detailed report for any query that includes rankings, Alexa traffic data, number of indexed pages (including crawl errors), backlinks from indexing status, subdomains, anchor text links from anchor text analysis from Moz.com, and more.
Conclusion
There are many SEO tools currently on the market. Some are free, and some cost money, but the good news is that most are inexpensive. If you're looking for a tool to help you with your SEO needs, then the above list is definitely for you.
If you’re looking for more SEO assistance, you should consider hiring an SEO company. An SEO agency can work with you on SEO strategies and help you increase your website traffic. Zorbis is a leading SEO company in the Dallas-Fort Worth area that serves clients worldwide. For more information on Zorbis’ SEO services, visit https://www.zorbis.com/ to schedule a meeting with a team of experts.
