Content marketing has become one of the most crucial aspects of modern-day business operations. It involves creating and sharing valuable, relevant, engaging content that resonates with and attracts the target audience.

Content marketing is among the digital marketing solutions that help businesses build brand awareness, establish themselves as thought leaders in their industry, and drive leads. It is imperative to use the right tools to help them plan, create, distribute, and measure success. This blog post will go over the top 14 content marketing tools companies should use in 2023.

Canva

Canva is a graphic design platform that allows businesses to create stunning graphics, social media posts, and presentations. Canva's user-friendly interface makes it easy to create visually appealing content without any design experience. The platform also has a vast library of templates, images, and fonts companies can use to customize their designs. Canva is an excellent tool for creating compelling visual content for social media channels, websites, and other marketing materials.

HubSpot

HubSpot can help you create content stand-out content that resonates with your audience. The platform has a suite of tools, including email marketing, social media management, blogging, and SEO. HubSpot is a powerful tool to streamline marketing efforts, improve lead generation, and track marketing ROI.

BuzzSumo

BuzzSumo is a content marketing research tool to find popular content in the industry. The platform provides insights into what content resonates with its audience, and companies can use this information to create similar content that will drive engagement and traffic. BuzzSumo is an excellent tool to stay ahead of the competition and create relevant and engaging content for its target audience.

SEMrush

SEMrush is a highly reliable tool that can help users with their content marketing efforts. If you need help you your content marketing efforts, SEMrush is the leading and highly reliable tool. With SEMrush, conducting keyword research, tracking your competitor's content, and optimizing your content for search engines becomes a walk in the park. This tool also provides content analysis and recommendations to help you improve your content's performance.

Hootsuite

This social media management tool helps you manage multiple accounts from a single platform. With Hootsuite, you can schedule your social media posts, track your analytics, and engage with your followers. The tool also offers social listening features, which can help you monitor your brand's online reputation.

Additionally, Hootsuite includes tools for monitoring social media conversations, engaging with followers, and measuring the performance of social media campaigns. Hootsuite benefits businesses that want to streamline their social media efforts and save time by scheduling posts in advance.

Google Analytics

Google Analytics is a free tool that can be used to get in-depth insights into website traffic and user behavior. By using Google Analytics, businesses can track the performance of their content marketing efforts, including pageviews, bounce rates, and conversion rates. This information can help make data-driven decisions about content marketing strategy and identify areas for improvement.

Ahrefs

Ahrefs allows businesses to analyze their website's backlinks and search engine rankings. Through Ahrefs, businesses can identify the keywords the audience searches for and optimize their content accordingly. The platform also includes tools for tracking keyword rankings, analyzing competitor backlinks, and conducting site audits.

CoSchedule

CoSchedule is a content marketing and project management tool allowing businesses to plan, create, and distribute content from a single platform. The platform includes:

• A content calendar

• Social media scheduling tools

• Analytics to measure the performance of content marketing campaigns

CoSchedule is particularly useful for businesses that want to streamline their content marketing workflow and collaborate with their team on content creation and distribution.

Grammarly

Grammarly is a writing tool that helps businesses improve the quality and accuracy of their written content. The platform uses artificial intelligence to identify grammar and spelling errors, suggest alternative phrasing, and provide insights on readability and tone. Grammarly helps businesses ensure that their content is error-free and professional.

Trello

Trello enables businesses to organize and manage their content marketing campaigns. It provides a visual interface that allows users to create boards, lists, and cards for each task in their project. The project management tool enables businesses to collaborate and track their progress with team members.

Yoast SEO

With this WordPress plugin, businesses can optimize their website for search engines. It provides various SEO tools that enable businesses to optimize their website's content, meta tags, and other elements. Yoast SEO also includes a readability checker that ensures the content is easy to read.

Mailchimp

Creating and sending professional-looking email campaigns becomes easier with Mailchimp. The email marketing tool has a user-friendly interface that allows users to design and automate email campaigns, track their performance, and optimize their email marketing strategy. The tool also includes a range of templates and design elements that can be customized to fit the business's branding.

Animoto

Animoto helps businesses create professional-looking videos. With Animoto, businesses can create videos for social media, email marketing, and website content. It offers various templates, fonts, and graphics, making it easy for businesses to create videos that stand out and engage their audience.

Google Analytics

It is a web analytics tool that helps businesses track website traffic and user behavior. Businesses can track website visitors, pageviews, bounce rates, and more. Google Analytics is an excellent tool for businesses looking to improve their website performance.

Bottom Line

Content marketing continues to play a vital role in reaching and engaging customers. To achieve success in this arena, companies need to harness the power of various tools that help them create, distribute, and measure the effectiveness of their content. A reputed internet marketing services company like Zorbis uses these content marketing tools to help businesses create, manage, and promote their content effectively. Whether creating stunning visuals, optimizing content for search engines, or tracking website performance, these tools can help improve content marketing strategy, drive more traffic, and improve engagement.

To get assistance with your digital marketing strategy, contact Zorbis today for a free consultation.