A well-designed website is one of the most important assets for any business. Visitors will leave a website if it is outdated or clunky to navigate. Businesses can either hire their website design team or seek out the services of an enterprise website design company.
Regardless of how companies decide to create their websites, they should research the top trends in website design to make more visitors interested in becoming customers. Web designers should consider the website’s layout and design elements, speed times, and whether it is accessible for different users. In more detail, let’s discuss top trends in professional web design.
1. Clean Layouts
A clean layout is one of the most important trends in professional web design for 2022 and beyond. A clean layout means a minimalistic design is used in place of bright colors and flashing graphics. Taking a “less is more” approach has become the norm over the past few years.
2. Faster Load Times
Web designers should also ensure that the company’s website has fast load times. According to studies, 83% of web users believe a web page must load in less than three seconds. If a website takes too long to load, many visitors will leave the site, causing the company to miss out on gaining more potential clients.
3. Accessibility
Having accessibility included in website design is more important than ever. Businesses need to ensure that every visitor can successfully interact with the website, regardless of any disabilities they might have. Web designers can improve a website’s accessibility by using alt tags for images and creating strong color contrast between backgrounds and text. Including alt text in images can also help boost the website’s SEO. Having accessibility measures will also make customers more likely to recommend a business to others.
4. Optimization for Mobile
More people are choosing to surf the internet using their smartphones or tablets. Therefore, web designers should ensure that the website can be navigated just as easily on mobile devices as on computers. Ensuring this is a process known as responsive web design. Another key aspect of responsive web design is ensuring that there are no graphics or videos that would obstruct a user’s view while visiting the website on a mobile device.
5. Dark Mode
Another web design trend that companies should be aware of is enabling the website to display in dark mode. When a website is in dark mode, it has white typography against a black background. Web designers should allow the option for dark mode because some users find the text more legible than in light mode. Using dark mode can also help prevent eye strain.
6. Chatbots
Chatbots are another rapidly growing trend in professional web design. Having a chatbot helps businesses observe how customers interact with their websites. An efficient chatbot can help customers find what they are looking for. Chatbots can also be used for a company’s customer service efforts.
7. Interactivity
Interactive elements help add value to a business for a customer. If web designers add interactive sections and elements to a company website, customers are more likely to become customers of the business. There are many different examples of interactive elements that companies can use on their websites. For example, a real estate company can add a mortgage calculator to its website. Business websites can also include polls and surveys so managers can better understand which demographics are most interested in the company and the products that customers are most interested in.
8. Video
Web designers should also consider adding videos to company websites. Videos are helpful on company websites because they can help improve the website’s SEO rankings. Videos also help visitors interact and learn more about the company and its products and services. Examples of videos that web designers can put on company websites include product demonstrations, customer testimonials, and overviews of the organization’s story and purpose. Videos are likely to leave a lasting impression on visitors.
Wrapping It Up
This article discusses eight top trends for business websites. A well-designed website is an excellent asset for companies of all sizes and industries. If businesses do not have an in-house website design team, they should hire a professional web designer. Many internet marketing agencies have experienced web designers on staff.
Zorbis is one of the best web design companies in the US. We are based in the Dallas-Fort Worth metroplex and have provided web design and digital marketing services to companies of all sizes and industries since 2003. For more information on our responsive web design services, visit us at https://www.zorbis.com/ to schedule a meeting with our team of experts.
