Web design trends are constantly changing. Customers are increasingly expecting more interactive features when they visit websites. Also, if web users find a website to be visually unappealing, they will leave the site. This can result in the company losing out on valuable customers. For this reason, companies should implement web design trends and professional web design services to improve the quality of their websites. Let’s go over some website design trends that companies should keep in mind for 2023 and beyond.
1. Interactive Content
In 2023, interactive content will be more important than ever. People will be more likely to purchase a product or service if they played a game or took a personalized quiz on the company’s website. A brand is seen as more personable if it has fun, interactive elements on its website. People will then become more likely to want to learn more about the company’s products or services. There are smaller interactive elements that companies can incorporate into their websites such as animated cursors and micro animations that provide visual feedback and guide users through the website.
2. Nostalgic Designs
Over the past couple of years, websites have started to create designs reminiscent of websites from the late 1990s and early 2000s. Incorporating nostalgic designs can help create a sense of whimsy and make the website experience more enjoyable for consumers. Examples of nostalgic design trends that web designers can implement include blocky text, pixelated designs, 3D graphics, and colorful and metallic color schemes. Y2K-inspired trends are popular right now, so incorporating these designs can make a website more appealing to younger audiences.
3. Minimalism
On the other hand, some companies may decide that having a flashy website with lots of graphics and colors does not suit their branding. For this reason, web designers should expect to see more minimalistic website designs in 2023. Minimalistic websites have limited color palettes and make heavy use of white space. One of the main benefits of creating minimalistic websites is that the site takes less time to load.
4. Increased Web Accessibility
Over the past few years, websites have offered more accessibility options that allow visitors to choose how they want to view a web page. To be more inclusive to those with specific needs and preferences, websites should offer dark modes, alt text, and the ability to have the page’s content read out loud to them by a screen reader. Over the past couple of years, consumers have come to value companies that make inclusivity one of their priorities.
5. Responsive Web Design
Businesses should start implementing responsive web design services into their websites. Responsive web design ensures that the website will be able to be viewed the same across different types of devices. Using responsive web design is important because 60% of all web traffic comes from mobile devices. If users are unable to easily navigate a site through their mobile devices, they will leave the website, causing the business to lose out on potential customers. Another benefit of responsive web design is that it can reduce the time and cost that the company spends on creating its website.
6. Artificial Intelligence
If you’ve paid any attention to the news lately, you’ve surely seen stories about how artificial intelligence (AI) tools like ChatGPT are revolutionizing how companies and individuals create various types of content. UX (user experience) and UI (user interface) designers have used AI to develop chatbots. Chatbots can help improve the customer experience since they can be used to answer customers’ questions about a company’s products or services. These chatbots can be trained to answer any questions customers might ask them.
Wrapping It Up
Website design trends are constantly changing and companies should be aware of these trends so they don’t get left behind. Some website design trends for 2023 include nostalgic designs and minimalism. Web designers should also implement elements such as interactive content, responsive web design, and artificial intelligence.
If companies need help creating a website that attracts new customers, they should hire a web design agency like Zorbis. Zorbis is a professional web design company located in the Dallas-Fort Worth metroplex. The company specializes in enterprise web design as well as creating websites for smaller businesses. Additionally, Zorbis provides businesses with digital marketing and SaaS (software-as-a-service) solutions. To learn more about Zorbis, contact us to schedule a consultation. We look forward to hearing from you!
