If companies do not have an online presence, they are missing out on opportunities to gain more customers. Company websites should also be optimized for browsing on mobile devices since the average American spends approximately five hours on their phone. According to a study conducted in 2019, more than 80% of users surf the internet using mobile devices.
Responsive web design is adapted to a website's design and development to user behavior. In responsive web design, the website has a universal design but will adapt to the device the user is viewing, whether it is an old iPhone, a smart TV, or a computer monitor. The website will adapt to the screen it is being viewed on using dynamic grids, typography, and responsive images. Responsive web design has several key benefits, such as providing a better user experience, easy analytics reporting, and lower maintenance needs. Responsive web design is helpful for Professional web design services designing websites for businesses and enterprises. Web designers should keep several things in mind when creating a responsive website.
Key Benefits of Responsive Web Design
1. Better User Experience
One of the main reasons companies should use responsive web design is that it provides a better user experience. Users get the same browsing experience on a phone or tablet while viewing the site on a computer. Customers are more likely to purchase a product or service if they have an easy time navigating the company website. They will also stay on the website longer if it is easy to navigate. These customers will then recommend the business to their family and friends, leading to further sales and conversions. On the other hand, customers will bounce off the website if they find it too complicated to navigate.
2. Easy Analytics Reporting
Another benefit of using responsive web design is that it offers easy analytics reporting. Google prioritizes websites that are easy to navigate on mobile devices. Web designers can view how many people have visited the website and the demographics they belong to. The demographic information can create efficient retargeting campaigns to turn those visitors into customers.
3. Lower Maintenance Needs
Another benefit of using responsive web design for creating business websites is that it leads to lower maintenance needs. Responsive web design leads to lower maintenance needs since web designers won't need to design multiple versions of a website to accommodate different screen sizes. Only having to maintain one website leads to lower costs.
Things to Keep in Mind for Responsive Web Design
Responsive website design is not a one-size-fits-all approach. Every enterprise needs to take a different approach to its website based on its needs, goals, target audience, and business type. When designing a responsive website, web designers should ensure that the buttons are big enough to be seen on a smaller screen and that menus and sliders can easily interact. The web designer should also ensure that the web pages are not overly crowded on mobile. Users will exit the website if their phone or tablet is slowed down by content such as images, videos, and unnecessary information.
Conclusion
When designing a website for an enterprise, companies must ensure that it can be adequately viewed on mobile. The most efficient way to do this is to use responsive web design services. Responsive web design is when the exact website design adapts to fit screens of different sizes. The benefits of using responsive web design include a better user experience, easy analytics reporting, and lower maintenance needs. When creating a responsive website, we designers should ensure that nothing on the web pages obstructs the user's view and that buttons and menus can be interacted with on mobile devices. If enterprises want to have a responsive website design, they should seek out the services of a professional web design services company.
Zorbis is an example of a professional web design services company that enterprises can hire to design their websites. Since 2003, Zorbis has provided web design services to companies of all sizes and industries.
