MONDAY,
MARCH 20, 2023
According to a 2021 study from McKinsey and Company, 78% of consumers are more likely to make repeat purchases from brands that use personalized marketing. Personalized marketing makes consumers more likely to recommend the company’s products or services to their family members or friends, leading to increased sales and revenue. Companies can use the data collected from personalized marketing campaigns to create future marketing strategies. Personalized marketing can also lead to increased customer loyalty. However, it can also be difficult to perform personalized marketing without overstepping customers’ boundaries and making them worried about privacy. Companies of all sizes and industries can benefit from using personalized marketing strategies. In this blog post, we will go over seven of the top trends in personalized marketing for 2023 and beyond.
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WEDNESDAY,
MARCH 01, 2023
All companies need efficient ways to turn interested consumers into buyers of their products or services. The process of accomplishing this is known as lead generation. There are several ways to achieve lead generation, but in digital marketing, the process typically involves collecting a website visitor's contact information via a form. Both B2B and B2C companies need to conduct lead generation in order to attract new customers. There are several ways that companies can conduct the lead generation process, either through a digital marketing agency or with an in-house marketing team.
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FRIDAY,
FEBRUARY 03, 2023
Advancements in technology have vastly transformed the relationship between businesses and consumers. In the past, marketers had great sway over the media that consumers engaged with because access to media was limited. Traditional mediums like print media, broadcast radio, and television made a huge impact because consumers were regularly interacting with these mediums.
Nowadays, however, consumers are interacting with many more media channels using many more devices. Widespread access to the internet via desktops, smartphones, tablets, and other devices has put the power in the hands of the consumer to be in control of what media they engage with daily.
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SATURDAY,
JANUARY 21, 2023
Many people use search engines like Google to answer questions they have. Visibility in search engine results pages can cause increases in traffic for company websites. Approximately 93% of all web traffic comes from search engines. Therefore, businesses of all sizes and industries need to be knowledgeable about SEM (search engine marketing) practices. SEM services combine organic and paid search results to help increase search engine visibility. SEM can include YouTube ads, mobile app ads, and Google Ad campaigns. This blog post will detail some of the top benefits of utilizing SEM services.
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TUESDAY,
JANUARY 17, 2023
Over the years, many brands have gone viral for their social media strategies. However, the social media landscape is constantly changing. Let's look at some of the latest trends in social media marketing to see where these changes might lead us in 2023 and beyond.
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FRIDAY,
OCTOBER 14, 2022
Is your website collecting dust even after putting your best efforts into designing and developing your site. Are you experiencing a steep decline in your website traffic? Do you want to bounce back and boost your website traffic exponentially? This blog will cover the most efficient strategies to boost your organic traffic.
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WEDNESDAY,
APRIL 07, 2021
The world that we are seeing today was not imagined to be transformed so rapidly. Decades ago, no one ever thought that there would a time that businesses and online stores will be managed online. But, this was made happen with the invention of Digital Marketing in the 1990s.
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